Our purpose goes beyond what we sell.  We focus our resources in order to implement strategies designed to achieve leadership objectives.  We create and deliver products, programs and concepts that build winning brand equities. We have a clear vision of where we are going.  We Are externally focused.  We aspire to be a positive force.


Our core values serve to inform and guide our actions, decisions and to set the tone of how we work with each other and our partners.   When interacting with Ellison Lifestyle Group, one will see, hear and experience clear and pervasive evidence that we do the following:

  • Treat one another with dignity and respect in the belief that mutual trust and confidence will drive pride and performance.
  • We never settle for status quo and hold one another accountable for continuous improvement in performance regardless of how proud we are of what we do and how we do it.
  • Maintain the highest levels of integrity and understanding that our decisions and actions are driven, first and foremost, by our uncompromising


We will provide branded products and services of superior quality and value that improve the lives of our customers, our people, our communities and our world now and for generations to come.