“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.”

—Jim Rohn

G. Prescott Ellison,

CEO & Founder

Prescott Ellison is a Grammy Award-Winning drummer, composer, author and inventor-turned entrepreneur.  He has toured, recorded and performed worldwide with top musicians of his generation, including Stevie Wonder, Sade, Earth Wind & Fire and Justin Timberlake, among others.

Over the past decade, Prescott pursued his true passions in nutrition, fitness and education.  While touring in concert, Prescott spent his free time adapting and fine tuning his own personal nutrition and fitness programs. He is the author of  “Fit To Travel: A Travelers guide to Nutrition and Fitness.”

Prescott would go on to develop product lines used to help busy professionals stay fit while also inspiring and educating children about the importance of nutrition, fitness and healthy lifestyles.

He is the creator of Ellison Lifestyle Group’s core product platform, SuperFood Friends, a K-5 elementary school Nutritional Fitness Enrichment program.  Prescott has also created a patented compact exercise device called The Body Bench. Additionally he’s incorporated The Crop Box, a vertical hydroponic greenhouse unit, as the Agricultural component of the SuperFood Friends curriculum.

Currently Prescott is overseeing Ellison Lifestyle Group’s develop with its partners of an apparel business, a corporate wellness program, lines of branded bottled water, organic juices, custom home and office furnishings as well as digital distribution channels for SuperFood Friends’ content.

David Torres,

Chief Operating Officer

David is an accomplished resort, gaming and service industry executive with a strong track record of growing profitability and value.

He was Chief Gaming Officer for Goldstar Gaming and Vice President of Gaming Operations at several luxury resorts including the M Resort and the Cosmopolitan of Las Vegas.

In 2013 David retired from the gaming industry and joined Ellison Lifestyle Group where he now oversees the forging of strategic partnerships, the building of the company’s high-impact management team and developing it’s various product lines.

He is passionate and effective when it comes to guiding new businesses towards peak efficiency and profitability by providing strategic, operational and executive advice in all areas of operations.

His guiding principle is succinct:  Businesses succeed most when they place outcome over income.


Andrew Belmonti,

Chief Financial Officer

Andrew is an accomplished and seasoned executive in the hospitality industry with over 20 years of proven success

He has been at the helm of some of the most successful and nationally notable restaurants, nightclubs and lounges in the country. He is currently co-owner of Off the Strip at the Linq, an 11,000 square foot bistro and bar located in the heart of the famed Las Vegas Strip.

Andrew’s career in Las Vegas began when he was the general manager of The Drink and Eat Too nightclub, one of Las Vegas’ most celebrated venues of the 90’s.

As president and director of operations for the 9 Group at The Palms Casino Resort from July 2001 to January 2011, Andrew was instrumental in the success of its venues, taking them from concept to reality.

Under Andrew’s leadership, The 9 Group in Las Vegas grew exponentially.   The 9 Group now owns and operates the N9NE Steakhouse, Rain Nightclub, Ghostbar, Nove Italiano Restaurant, Moon Nightclub and The Playboy Club.

Andrew also oversaw all operations for venues at 9 Group Palm Springs at The Morongo Casino Resort and 9 Group Dallas at The Victory Project.

Andrew was a partner and Director of Operations of La Cave Wine and Food Hideaway at The Wynn Hotel and Casino in Las Vegas.



Nolan Bushnell,

Chief Strategic Advisor

Nolan Bushnell is best known as the founder of three iconic brands:  Atari, Pong, and Chuck E. Cheese.  Leonardo DiCaprio is slated to play Nolan in an upcoming feature film about his life.

As an entrepreneur and innovator, Nolan has founded over twenty companies establishing himself as a pioneer in technology, video gaming, dining/entertainment, business incubation and more.  Founded by Nolan with a mere $500 investment, Atari was bought by Warner Communication for $28 million.

Nolan’s role in Ellison Lifestyle Group is pivotal.  He is the founder and CEO of BrainRush, a software company creating adaptive, fast-paced educational games that teach curriculum subjects from language to chemistry and everything else in-between.

Early software testing of students using BrainRush products showed vast transformative gains. For instance, a two-year test of Spanish language vocabulary students using BrainRush educational software found an 8 to 10 fold increase in learning speeds over traditional classroom teaching.

Nolan has been named one of Newsweek’s “50 Men Who Changed America” and  recipient of the Nations Restaurant News’ “Innovator of the Year” award.

He is a member of the Consumer Electronics Association  and the Video Game halls of fame.

He believes his new venture with BrainRush, implemented via the Superfood Friends and Ellison Lifestyle Group, will be his greatest success yet.

Brian K. Ellison,

Chief of Design

The owner and founder of BKE Designs, an architectural design, woodworking and furniture design company in Chicago, Brian is Prescott Ellison’s elder brother.

He advises Ellison Lifestyle Group on all elements of design, and is in the early stages of creating a line of office and home furnishings for the company.

Brian appeared in 2015 on Spike TV’s hit show, Framework, the first-ever furniture design competition series hosted by the artist Common. His creations grace the homes of art collectors, restaurants, law firms and the Mayor’s office in Chicago.

BKE Designs has been operating since 2006 after Brian decided to leave a 15-year career in real estate development to pursue his passion for architecture, woodworking and furniture building.

His shop is based in the historic Wesling and Sons, Inc. Building, a wood fabrication center on Chicago’s West Side filled with precision wood working equipment. The pre-World War II shop captures his commitment to old fashioned workmanship.    All the machinery in the world, he says, is no replacement for experienced artisans who consistently ensure that no detail is overlooked.

In addition to woodworking and deisgn, Brian is a Poi fire dancer, a skill he first learned at the 2003 “Burning Man” festival.




George E. Jenkins,

Communications, Branding

George is a Pulitzer Prize-winning journalist and a brand communications, advertising and public relations executive.

George, based in the New York-New Jersey metropolitan area, has public relations experience that spans the areas of life sciences, real estate, home furnishings, engineering, maritime, health insurance, local governments and law.  His clients include Horizon Blue Cross-Blue Shield of New Jersey, Det Norske Veritas GL in Norway and Zito Partners in New York City.

George has nearly 30 years of experience as a financial writer, investigative reporter and national political correspondent at The Minneapolis Tribune, Boston Globe, Cleveland Plain Dealer, Newsday and Miami Herald. He wrote under the pen-name George E. Jordan.

In New York City, George worked as a City Hall reporter and national correspondent at Newsday where he shared the 1992 Pulitzer Prize for Breaking News. He was also credited in 1993 with creating the School Report Card, a statistical rating system used today by media and thousands of school districts nationally.

George also covered the pharmaceutical industry and sports business at The Star-Ledger in Newark, where he shared the 2005 Pulitzer Prize for Breaking News for the coverage of former Gov. Jim McGreevey’s resignation.

George was graduated from the University of Minnesota. He attended executive training seminars at the Wharton School and University of North Carolina. In 2006, he was a Media Fellow at Harvard Medical School in HIV/AIDS vaccine research.